Ilerspray enters the personal hygiene category (Alimarket)
Ilerspray, a specialist in the manufacturing of air freshening products, has opened a new business line with which it enters the personal hygiene category.
The company, headquartered in the municipality of Torres de Segre, has developed a complete range of twelve aerosol deodorants (210 ml format) under the brand APP For You.
New deodorant references
The new line includes:
- Men: Choco Passion, Cool Ice, Excited, Golden Star, Spray Marine and Spray Musk.
- Women: CH Girl, Fresh, Good G, Soft, Black Opi and Week.
According to Ilerspray, aerosols remain the central axis of its growth, although they do not rule out expanding into other segments. An example of this was the entry into the mikado category last year.
New developments in air freshening
The company invested 200,000 € in a new production line for mikados, launching the varieties: Tropical Mango, Natural Fresh, Fresh Roses, Sweet Lollipop, Exotic Vanilla and Pure Elegance.
Additionally, it has expanded its line of aerosol air fresheners with a family designed for large surfaces and professional use, in 1,000 ml format under the brand APP. Among the new scents are: lavender, watermelon, silk and oudh.
Commercial presence
Currently, Ilerspray is present in major consumer chains such as Plusfresc, Coviran, Coaliment, Spar Fragadis, Pepco and Family Cash. Furthermore, it plans to continue growing through agreements with new clients, both in retail and in the traditional channel through local distributors.
The company closed 2024 with net sales of 2.4 million euros, and expects to grow at double digits in 2025 thanks to its new product additions.
Other product ranges
Ilerspray also manufactures:
- Air fresheners and cleaning products for cars (Le-Brill)
- Insecticides (crawling insects)
- Home care products
More information: News on Alimarket
"The quality of an aerosol is decided in the formulation. Filling only executes it — or betrays it."
