How to Become a Distributor for APP and LE-BRILL

Becoming an official distributor of APP or LE-BRILL requires contacting Ilerspray directly, the Spanish manufacturer of both brands, and agreeing on a supply agreement that sets minimum volume, territory, and commercial terms. There is no franchise or automatic registration form: the path is direct negotiation with the manufacturer, without intermediaries.

Why the direct route with the manufacturer is different from buying from a wholesaler

APP (home, cosmetics, and hygiene) and LE-BRILL (automotive and industry) are Ilerspray's own brands, with roots dating back to 1968. By negotiating without an intermediate wholesaler, the distributor gains access to supply conditions, lead times, and volumes that a channel with multiple intermediaries cannot match, because the manufacturer controls the entire process: from loading the active product to leak testing in a hot water bath before shipping the batch.

This difference matters especially for those seeking territorial exclusivity or stable medium-term conditions. Only the manufacturer can commit to a production schedule and a specific volume without depending on the availability of a third party.

What prerequisites should you have before contacting us?

Before starting the conversation with the manufacturer, a serious candidate usually has these points resolved:

• Defined sales channel: mass distribution, specialized store, workshop (LE-BRILL Motor), industrial maintenance (LE-BRILL Industry), or end-user sales (APP).
• Geographic area where you want to operate, especially if exclusivity is requested.
• Estimated annual purchase volume, even if approximate.
• Logistical capacity, own or third-party, to store and transport aerosols—products subject to specific transport regulations due to their internal pressure.

💡 Manufacturer's tip: before requesting territorial exclusivity, prepare a realistic annual volume forecast; aerosol distribution agreements are negotiated based on purchase commitments, not sales intentions.

Differences between distributing APP and distributing LE-BRILL

Although both brands belong to the same manufacturer, the distributor profile and sales channel are different:

APP

air fresheners, deodorants, insecticides, and household cleaning

APP, target audience

end user and professional hygiene and home channel

LE-BRILL Motor

glass cleaner, wheel cleaner, upholstery, wash & wax

LE-BRILL Industry

lubricants, degreasers, high-temperature protectors

LE-BRILL, target audience

workshops, industrial maintenance, and specialized distribution

The same distributor can request both brands if their commercial structure covers both channels, but it is common to specialize: those who sell to workshops are usually not the same interlocutors who supply mass household distribution.

What guarantees that the product meets the quality required of a distributor?

A distributor representing a brand to their own customers needs to be able to vouch for the product's quality and traceability. Ilerspray manufactures under ISO 9001/2015 certification for its quality management system and ISO 22716/2017, the good manufacturing practices standard for cosmetics covering the APP hygiene and cosmetics line. This double certification is the documentary support that a distributor can pass on to their own end or professional customers.

Manufacturing capacity and process behind these brands

Ilerspray manufactures at its plant in Torres de Segre (Lleida) with a capacity exceeding 12 million units per year, in a logistical location less than two hours from the Port of Barcelona, facilitating both national supply and export. Each aerosol goes through active product loading, valve sealing, propellant injection, weight control, and a hot water bath to detect leaks before leaving the factory.

How to start the registration process as a distributor

The first step is not filling out a public form, but starting a commercial conversation sharing the planned channel, area, and volume. From there, the manufacturer proposes supply conditions and, if applicable, exclusivity for APP or LE-BRILL.

If you have already defined your channel and sales area, the next step is to present your case directly in the distributors section, where supply and exclusivity conditions for both brands are formalized.