Distributing APP and Le-Brill Requires No Fee and No Minimum Order
To distribute APP or Le-Brill you negotiate directly with Ilerspray, the manufacturer of both brands, with no entry fee and no minimum opening order. The agreement sets territory, channel and supply terms; there is no required stock because products are made to order, and territorial exclusivity is reserved for distributors that meet their sales targets.
The Distribution Programme Terms
The programme is designed to keep the risk of starting low: you pay for what you sell, and the manufacturer absorbs the complexity of producing aerosols.
| Term | Detail |
|---|---|
| Initial investment | No entry fee and no minimum opening order |
| Stock | No required stock: made to order with short lead times |
| Exclusivity | By territory, for distributors that meet targets |
| Support | Sales team training, technical data sheets and promotional material |
| Prices | Tiered by volume |
| Markets | Spain, Portugal, France, Italy and Latin America |
Territorial exclusivity is not granted up front: it is earned with volume, which is why it pays to arrive at the first conversation with a realistic forecast.
What Should You Have Ready Before Getting in Touch?
Five facts speed up the proposal:
- Sales channel: large retail, specialist shops, workshops, industrial maintenance or professional hygiene supply.
- Territory you want to cover, especially if you will ask for exclusivity.
- Estimated volume of annual purchases, even if approximate.
- The product families you are interested in and the brands you carry today: the form asks for them, along with your VAT number, your country and the territory you want to cover.
- Logistics: your own or third-party capacity to store and move aerosols, which travel as dangerous goods under the European ADR Agreement, usually as limited quantities.
💡 Manufacturer's tip: before asking for exclusivity, prepare a realistic annual volume forecast. It is the basis for discussing the sales targets that territorial exclusivity depends on.
Start today with the forecast: list your current customers by channel (household, workshop, industry), mark the ones who already buy aerosols from you and estimate how many units a year they would buy from a new brand. That list serves for the application and for choosing the brand.
APP, Le-Brill or Both?
Both brands come out of the same factory, but the buyer and the channel differ. Distributors usually specialise, although one distributor can carry both if its network covers both worlds.
- APP
- household, cosmetics and hygiene
- APP range
- air fresheners, deodorants, insecticides, cleaning
- Le-Brill Auto
- vehicle cleaning and care
- Le-Brill Industry
- lubricants, degreasers, protectors
- Le-Brill buyers
- workshops, industry, technical trade
The rule for choosing comes from your customer list. If you sell mostly to household stores, drugstores or perfumeries, start with APP; if you sell to workshops, industrial maintenance or the technical trade, start with Le-Brill. If your network already visits both kinds of customer, ask for both in the same application and say in the form which families you would carry first.
If what you want is an aerosol made under your own brand, this programme is not your route: that is contract manufacturing, requested separately.
What to Check in Your Warehouse and Transport
An aerosol distributor stores and moves dangerous goods, so it pays to check this before signing, not with the first pallet on the dock:
- Warehouse: if it is in Spain, count your planned stock in litres. ITC MIE APQ-10 applies from 50 litres of flammable aerosols and from 200 of non-flammable ones; outside Spain, check your country's storage rules.
- Transport: cases leave marked as limited quantities (LQ), not as full ADR loads; confirm that your carrier accepts LQ shipments on your route.
- Documentation: ask for the technical data sheet and the safety data sheet of every product you will sell; its section 7 says how to store and handle it.
- Restocking: since products are made to order, ask for the lead time of each family before the first order and plan your purchases with it, not with stock the manufacturer holds for you.
Once the agreement is signed, ask from the very first order for the sales team training and the promotional material the programme includes: your sales staff will sell a brand they know far more readily than one they have never handled.
The Backing of Buying from the Manufacturer
Buying directly from the maker gives the distributor a single contact for lead times, volumes and documentation. Ilerspray manufactures in Torres de Segre (Lleida) under ISO 9001:2015 and ISO 22716, the documentary backing a distributor can pass on to its own customers.
With the customer list, the forecast and the brand chosen, fill in the APP and Le-Brill distribution application; the reply comes within 5 working days.
