Launching Your Aerosol Brand Comes Down to Five Steps
Creating your own aerosol brand comes down to five decisions: the product and its channel, the formula, the brief, sample approval and the label. The manufacturer turns each decision into product: it formulates, fills, documents and palletises. With Ilerspray, the technical and commercial proposal arrives within one working week and the full project takes an average of 6 to 10 weeks.
Five Steps to Launch Your Brand
Launching an aerosol brand is mainly a sequence of decisions that the manufacturer turns into a product. This is the order that avoids redoing work:
- Choose the product and the channel. Household, automotive, industrial or cosmetics: the segment decides which rules apply and which manufacturer suits you.
- Decide whether to start from an existing formula or your own. A proven formula shortens lead times; an exclusive one sets you apart from anyone buying from the same manufacturer.
- Send the brief. Format (aluminium or tinplate, from 75 to 750 ml), spray type, estimated volume and target markets.
- Approve the samples and the documentation. The manufacturer delivers samples, a technical data sheet and a safety data sheet, and handles registration if the product needs it.
- Finalise the label and launch the first batch. Once the artwork is approved, the batch is produced, labelled and shipped on pallets.
How Long Does It Take and What Volume Do You Need to Start?
The first batch does not require large volumes: we work with flexible batch sizes that fit your launch, and the same plant, with capacity for more than 12 million units a year, then absorbs your growth orders.
| Milestone | Lead time |
|---|---|
| First feasibility assessment | Under 72 hours |
| Technical and commercial proposal | Within one working week |
| Full project, brief to pallet | 6 to 10 weeks on average |
The formula moves the timeline most: a proven base needs fewer rounds of samples than a development from scratch.
The Label: Free Design, Mandatory Information
The label has two layers. The design is yours: colours, typography, sales copy and finish, which can be a lithographed can (printed directly on the metal) or a self-adhesive label. The legal information is not.
Spain's Royal Decree 1381/2009 requires every aerosol to carry the name and address or registered trade mark of the person responsible for placing it on the market, the conformity symbol, a batch code and the net contents, plus the pressurised-container warning that forbids exposure above 50 °C, piercing or burning. If the mixture is classified as hazardous, the CLP Regulation adds its pictograms, signal words and hazard statements.
💡 Design tip: reserve space for the mandatory information in every sales language from the very first sketch. Squeezing it in at the end means redoing the artwork, and on a lithographed can that costs more than on a label.
The batch code is not just a requirement: it is what lets you trace any unit if a specific batch ever has to be reviewed.
The Manufacturer's Certifications Back Your Product
A new brand cannot certify a plant it does not have, but it can rely on the manufacturer's. Ilerspray manufactures under ISO 9001:2015, ISO 22716:2017 for cosmetics and the CIEGE business excellence certification, and that documentary backing is what you can pass on to your distributors and customers from the first batch.
If your product is already clear, the next step is to send us your brief through our aerosol contract manufacturing page.
